GERARD ZENGEL, JR.
427 Tompkins Avenue
Brooklyn, NY 11216
Brooklyn, NY 11216
PROFESSIONAL EXPERIENCE
— PRIMARY.COM —
A DTC, e-commerce children’s clothing brand
Art Director, February 2017 — Present
Joined as 11th employee; contributed to and shared in success of company growing 1.5x year-over-year
Partnered with marketing team to ideate, delegate, and create all print, email, and social assets for channels including Facebook, Instagram, Pinterest, and Google.
Effectively managed art direction for a team of graphic designers and copywriters
Designed with HTML in mind and worked with developers to see creative through execution
Planned and oversaw flat-lay and on-figure photoshoots
Owned brand guidelines, up to most recent company rebrand in Fall 2020 with external agency
— COMMONBOND.CO —
A DTC financial technology platform
Senior Digital Designer, Freelance 2017
Facilitated an out-of-home brand campaign at Union Square subway station in NYC in preparation for in-house Creative Director’s parental leave
Led a team of global designers, copywriters, and illustrators to complete an accelerated, 147-piece campaign within three months
— AMPLIFY.COM —
— AMPLIFY.COM —
A B2B, digital technology platform for K-12 teachers and educators
Art Director, 2014 — 2017
Effectively restructured to the marketing team provide better, more direct and efficient support to sales
Collaborated with marketing team to brainstorm and generate assets for growing initiatives, including HTML ads, social media content, conference and trade show materials, product walkthroughs, and video editing
Established a team of freelance designers and copywriters to generate and execute an 849-page, printed book on four week timeline
Conceived and implemented design of all print, screen, and digital assets for national and regional field marketing conference booths
EDUCATION
RINGLING COLLEGE OF
ART AND DESIGN
ART AND DESIGN
BFA, Graphic Interactions and Communications, 2011
Minor: Creative Business
Minor: Creative Business
SOFTWARE
Adobe:
Photoshop
Illustrator
InDesign
Bridge
Premier
Animate
Photoshop
Illustrator
InDesign
Bridge
Premier
Animate
Other:
Figma
Sketch
Keynote
Office suite
Figma
Sketch
Keynote
Office suite
SKILLS & INTERESTS
Empathic leader
Valued collaborator
Effective communicator
Advocate for positive company culture
Thoughtful problem solver
Office Ringleader
Plant parent
Kitchen connoisseur
Valued collaborator
Effective communicator
Advocate for positive company culture
Thoughtful problem solver
Office Ringleader
Plant parent
Kitchen connoisseur