Rebrand launch
6th Birthday Email Campaign
Organic Baby Shop launch
Baby Romper A/B Test
Winner: A
Winner: A
Friends & Family Event launch
Email Footers
Email Module System
The Brief
Transition raster-heavy emails to HTML during a rebrand while creating templates for the email team.
Transition raster-heavy emails to HTML during a rebrand while creating templates for the email team.
The Outcome
An email template system built on years of data and insights ensuring the templates were successful, increased efficiency, and gave autonomy in the workflow while creating uniformity across designers' work.
An email template system built on years of data and insights ensuring the templates were successful, increased efficiency, and gave autonomy in the workflow while creating uniformity across designers' work.
Headers
Hero — Launch
Hero — Large
Hero — Small
Body — Lifestyle Images
Body — Flat lay Images
Body — Flat lay Images — Grids
Body — Content breakers
Body — UGC treatments
