Primary Swim Giveaway
The Brief
COVID was pushing back the delivery of our newest swim line and restocking the classics that the customers love. Our competitors were already discussing swim. We needed a way to let people know it was coming when even we were uncertain it would.
The Brief
COVID was pushing back the delivery of our newest swim line and restocking the classics that the customers love. Our competitors were already discussing swim. We needed a way to let people know it was coming when even we were uncertain it would.
The Outcome
Produced a swim giveaway on Instagram where the customer would take a screenshot, circle, and share their favorite new/existing, swim items from the upcoming swim launch to be entered to win the style they shared. Each screenshot utilized a few marketing strategies to increase their following and participation in the giveaway, making it Primary's most successful giveaway to date. The campaign allowed customers to engage with the brand and keep them up to date on launching their favorite products without losing their business to competitors.
My role
Art Director and designer
Copy: Tiffany Beveridge
Producer: Kate Robinson
CD: Cap Watkins
Produced a swim giveaway on Instagram where the customer would take a screenshot, circle, and share their favorite new/existing, swim items from the upcoming swim launch to be entered to win the style they shared. Each screenshot utilized a few marketing strategies to increase their following and participation in the giveaway, making it Primary's most successful giveaway to date. The campaign allowed customers to engage with the brand and keep them up to date on launching their favorite products without losing their business to competitors.
My role
Art Director and designer
Copy: Tiffany Beveridge
Producer: Kate Robinson
CD: Cap Watkins
Posted to Instagram driving people to the story and allowing people to tag and encourage their friends to participate, which lifted engagement.
Career Day At Primary
Creation of a monthly brand awareness campaign introducing a primary employee, job, and interests outside of Primary. Customers submitted valuable questions, allowing employees to speak directly with their customers and spread awareness about essential company values such as sustainable supply chain practices.
My role
Art Director and designer
Copy: Tiffany Beveridge
Social media manager: Jamie Olesker
Producer: Kate Robinson
CD: Cap Watkins
Creation of a monthly brand awareness campaign introducing a primary employee, job, and interests outside of Primary. Customers submitted valuable questions, allowing employees to speak directly with their customers and spread awareness about essential company values such as sustainable supply chain practices.
My role
Art Director and designer
Copy: Tiffany Beveridge
Social media manager: Jamie Olesker
Producer: Kate Robinson
CD: Cap Watkins
Promotional Posts
