Put Yourself Out There
A printed catalog featuring Spring 2021 styles paired with strong brand messaging empowering kids to be their most authentic selves. This was created for both direct mail and to be inserted in orders.
Translated the catalog to social media with swipe up links to featured products to drive sales with no additional marketing spend.
Direct and Shared Mailers
The Brief:
Printed mailers are produced with an understanding of audience; requirements of merchandising partners; availability of product photography; and representing a diversity of children.
Printed mailers are produced with an understanding of audience; requirements of merchandising partners; availability of product photography; and representing a diversity of children.
My role:
Art Director and Designer
Copy: Tiffany Beveridge, Franny Ermin
CD: Cap Watkins
Art Director and Designer
Copy: Tiffany Beveridge, Franny Ermin
CD: Cap Watkins
Direct Mail piece targeting 300K lapsed, good customers.
Location specific
Shared mailer
Shared mailer
Halloween specific inviting parents to use primary.com basics for halloween costumes and the launch of halloween specific family PJs.
Holiday Catalog
